Emotional Intelligence (EI) plays a crucial role in sales training as it helps sales professionals build better relationships with their clients and increase their sales success. Sales professionals with high EI are more likely to connect with their clients on a deeper level and build trust and rapport, which can lead to long-term business relationships.

Here are some ways in which EI can impact sales training:

1. Self-awareness: Sales professionals with high EI are more self-aware, which helps them understand their own emotions, strengths, and weaknesses. This can help them identify areas of improvement and work on them to become better salespeople.
2. Empathy: EI can help sales professionals develop empathy towards their clients, which allows them to understand their clients' needs, motivations, and concerns. This helps them tailor their sales approach and communication style to better meet the clients' needs, which can increase the likelihood of a successful sale.
3. Relationship management: Sales professionals with high EI are better at managing relationships with their clients. They can handle difficult situations with grace, resolve conflicts effectively, and maintain positive relationships even in the face of challenges.
4. Communication: EI can help sales professionals communicate more effectively with their clients. They are better able to listen actively, convey their message clearly, and adjust their communication style to match the client's preferences.

Overall, incorporating EI into sales training can help sales professionals build stronger relationships with their clients, increase their sales success, and develop a more fulfilling and successful career in sales.