Does this sound familiar? Seems like a very simple reason not to trust sales coaching. What if you could guarantee results?

And that the delivery of this effective coaching would be based on your specific business, team and industry. Every step measured. Each result analysed.

The step by step coaching approach to real sales results that will bring you real results such as this:

When it comes to the ability of sales managers to apply coaching and develop their teams’ skills, it all sounds quite easy. Agree the standards required, assess how well your team members meet these standards and apply good coaching in the areas that need development.

But like losing weight, the fact that it sounds simple does not make it easy. The mistake many companies make is that they assume, because it sounds simple, that their managers can do it adequately well.

But ask yourself, how many sales managers do this well (well enough to make a real difference to performance) and consistently? Research tells us 3-4 hours per person per month is the optimum for real performance improvement.

Prosell’s Licence to Coach™ program evaluates and supports managers in the workplace to the point where they are doing it well, regularly and can see measurable changes in skills and results.

Don’t assume coaching is effective because someone went on a course. Use a process that drives skilful coaching into the workplace and reports back on effectiveness and results, so it doesn’t allow other pressures (The economy fluctuates. Staff members leave or new ones arrive. You launch a new product or enter a new market), to get in the way.

So often coaching means taking your team out of action for a day and sending them off-site. Or time-consuming workshops based on imaginary scenarios. Effective coaching can only happen when it is researched, designed and implemented at your workplace, using your actual team members, sales figures and trading conditions.