Selling Through Social Media

Equip your sales teams to be successful in the new world of inbound marketing

Ensure they understand how they can actively contribute to lead generation and nurturing potential customers.

  • Sales teams do not have strategies in place to use social media as part of their sales process
  • Customers are beginning to communicate with sales people at different stages of the sales cycle, increasing the need to test understanding, validate customer statements and articulate value skilfully
  • Widespread access to information online has resulted in customers who are or perceive that they are informed, changing the sales person’s relationship with their customer
  • Customer expectations of the sales person have changed requiring flexible use and a re-think of traditional sales skills and techniques
  • The link between sales and marketing has blurred, requiring active collaboration and sharing between these teams
INTRODUCTION TO SUCCESSFUL SALES

Suggested modules

  • An examination of the social media tools available to B2B and B2C sales people and how these assist in building a customer profile
  • Defining the ‘digital researcher’ customer and their self-help approach to buying
  • A flexible sales approach: building a mindset that connects with the individuality of inbound lead customers
  • Customer courtesy: developing skills that acknowledge and respond to the buying preferences of today’s digital researchers
  • Embracing consultative skills: rapport building, listening and questioning to confirm or challenge customer assumptions and decisions
  • Making marketing real: sharing customer stories through marketing communications, to demonstrate genuine understanding and expertise
  • A ‘no’ doesn’t end there: facilitating an ongoing marketing dialogue with customers who aren’t ready to say ‘yes’
Talk to us about developing a program tailored to your needs:

Prosell has resources to deliver training programs across Australia;
covering Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra and internationally.

Talk to us about developing a program tailored to your needs:

Prosell has resources to deliver training programs across Australia;
covering Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra and internationally.

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Prosell provides training and coaching for call centre, customer service and sales management teams in retail and corporate sales across Australia - Sydney, Melbourne, Brisbane, New Zealand & Asia Pacific.

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119 Willoughby Rd Crows Nest
Sydney NSW 2065 Australia

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